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Stackyard News Dec 2012

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Silver Edition Marks Case IH Magnum’s 25 Years

The 1987 introduction of the Magnum series was one of the milestones in Case IH high performance tractor development, and with a design aimed squarely at meeting the needs of a new breed of large farming businesses, Magnum soon became a byword for efficiency, durability, comfort and awesome power. Case IH is now marking Magnum’s 25th anniversary in a special way.

In Europe, just 25 of the Magnum 340 machines in a special silver livery will be available.

Magnum Silver Edition tractor

Magnum has become the industry standard in conventional high-hp arable tractors, representing innovative technology, high performance, and reliability and the customer satisfaction and trust that those qualities create. While the name remains the same, the technology has advanced with each new generation - and the latest line now includes a limited run of very special Magnums.

"Technology can only lead the market long-term if it is high quality, high performance and highly reliable", says Gabriele Hammerschmid, Marketing Director for Case IH tractors in Europe. "Celebrating 25 years of Magnum tractors in 2012 with a limited silver edition says a great deal about how these qualities have found favour with farmers.

“One of the key reasons for this success is that Magnum design and development have always been based on the requirements of modern farming businesses,” suggests Ms Hammerschmid.

"Forward-looking farm managers know what to expect from Magnum tractors: higher power to cope with demanding jobs in difficult conditions, excellent fuel efficiency, higher working and road speeds, less maintenance, and the highest possible reliability, as well as excellent driver comfort for fatigue-free operation.”

Heavy duty and user-friendly

But even the most innovative and powerful technology cannot compensate for maintenance that compromises operating time, notes Ms Hammerschmid.

“Case IH recognises that our customers earn money only when they can use their Magnums in the field or for transport work, but when they are doing maintenance those tractors aren’t paying their way. That’s why the latest Magnums are particularly maintenance-friendly and robust. For example, oil changes are necessary only every 600 hours of operation.”

In its anniversary year, the Magnum series is available in Europe in five models ranging between 235 and 340 hp (maximum power 273 to 389 hp). The current generation of Magnum tractors is equipped with the very latest SCR engine technology that ensures optimum power output with minimum consumption and emissions. An engine power management system makes an additional 49 hp (max) available on demand, which translates into a power reserve of up to 14 per cent. Also standard is an automatic productivity management system that controls engine speed and gear selection depending on the work situation, for maximum efficiency.

To celebrate the 25-year anniversary, Case IH is producing a limited number of Magnum Silver Edition tractors. In Europe, just 25 of the Magnum 340 machines in a special silver livery will be available, making them a distinctive addition to the tractor fleets of lucky purchasers.

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