Case IH Focuses on Efficiency at LAMMA
2012-01-12

Case IH has expanded its Efficient Power technology across more models in its range, including the new Maxxum and Farmall U, which were revealed at Agritechnica and make their UK debut at LAMMA. These models join the flagship Puma and Magnum ranges in sporting the very latest engine technology that offers high performance while reducing fuel consumption.

Case IH HQ in Racine, Wisconsin

At the show, the Case IH Advanced Farming Systems team will be offering visitors a chance to test their skills on the AFS simulator, designed to highlight the production efficiencies that can be made by carefully controlling the operation of combines, tractors and implements.

In concert with these efforts, Case IH’s Racine production facility in Wisconsin, home of the Magnum tractor, has recently been accredited with ISO 50001 certification for energy management and joins just a few companies worldwide that qualify.

“This accreditation for ISO 50001 recognises the Racine plant’s continuous improvement in energy efficiency and Case IH’s long-term commitment to reducing its environmental impact,” says Steve Tyler, Racine Plant Manager. “This certification is another testament to this world-class manufacturing facility and can be a source of pride for our employees and the community.”

Charles Blessley, Case IH Marketing Manager for UK and ROI, highlighted that production efficiency is as important for Case IH as for farmers in running a business effectively. “With rising fuel costs, farmers need the latest tools to farm efficiently. Case IH is using Efficient Power engine and management technologies coupled with Advanced Farming Systems to help our customers extract the highest level of return from their businesses. In turn, customers can be confident that Case IH is an industry-leading business that continues to innovate.”

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