Horsch will launch a new business, Horsch UK Ltd, on 1 January 2011 to act as the sole importers of its drilling and cultivation equipment in the UK and Ireland. The new company, a wholly-owned division of Horsch GmbH, will retain its dealer network and seeks to expand the range of products it sells in the UK and Ireland.
Horsch Pronto 6 DC
“The Horsch brand enjoys a good reputation and our customers ask for our product by name. We will continue to work with the same dealers and offer customers the same high standard of customer service,” explains UK and Ireland sales manager, Stephen Burcham.
Horsch products have been previously imported by Simba, but since Simba’s sale to Great Plains, Horsch has taken the opportunity to expand its presence and product offering. “Horsch is renowned for is trailed and mounted drills. With the launch of the new company we will make our full range of cultivation equipment more widely available, and be able to offer customers a wider selection of products tailored for British farming conditions,” said Mr Burcham.
The new operation will see the dealer network supported by three regional sales managers and a new dedicated parts distribution service based in Lincolnshire. “We are investing heavily in our parts service and will be holding a wider range of parts for a wider range of products. Horsch customers can be confident that superlative service remains our highest priority,” said Mr Burcham.
Horsch Pronto 5 TD with Tiger 5 ASBackground
In 1981, Michael Horsch began to modify and develop agricultural machinery at his parents’ farm at Gut Sitzenhof. The Horsch Seed Exactor was developed; a seed drill that, for many years, was the mainstay of the business.
In 1984, HORSCH Maschinen GmbH was founded and produced the three-wheeled Terra-Trac tractor designed as a self-propelled seeding machine. Following German reunification, product development continued rapidly, aimed primarily for bigger farms with more than 1,000 hectares.
A new assembly hall was built in Gut Sitzenhof in 2002 and a new factory in Ronneburg in 2007. Horsch now has more than 500 employees in Germany and more than 1000 employees internationally including partner companies. Horsch achieved a turnover in excess of 150 Million Euro in 2010.
More information on the company and its products can be found at www.horsch.com
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