Breeding company Cogent has appointed a new member to its sales and marketing team who will be closely involved in the company’s public presence at shows, workshops and other agricultural events.
Izzy Whittaker’s move to Cogent is a natural progression from her early life with her family’s Knowlesmere herd of Holsteins, with which she has been involved since she could first walk well enough to bring in the cows.
Beginning showing calves at the age of just four, she steadily progressed to become this year’s National Champion Showman at the All Britain Calf Show at the age of 22. Also winning the senior section of the National Stockjudging Competition (including giving the best reasons), Izzy was keen to continue to work within the industry she describes as ‘the biggest interest in my life’.
Having also recently added a first class honours degree in Business Studies (majoring in marketing) to her list of credits, she has the ideal background and credentials to join the marketing arm of the cattle breeding company.
A year spent working for General Motors’ marketing department broadened her outlook further and allowed her to develop a cross-section of experience which she looks forward to applying to the farming industry.
“I wanted to join Cogent because I was really impressed with the company’s marketing,” says Izzy. “They just seemed to have fresh, clear and concise messages with innovative campaigns and I am thrilled by the prospect of being involved in a company with such a bright and promising future.”
With her first tasks involving the recently completed round of Sexed Semen Roadshows and the acclaimed Dairy Works seminars, she looks forward to working on more of the company’s campaigns and events.
“We are delighted to have someone with Izzy’s cross-section of marketing and farming experience on board,” said Hugh Pocock, sales and genetics manager with Cogent. “Her fresh and vibrant approach will undoubtedly be an asset to the company and I have no doubt will feed through to our campaigns and events, for the ultimate benefit of our customers.”
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