The announcement that farmers in England can start to send cattle
and sheep to slaughter has been welcomed by the English Beef
and Lamb Executive (EBLEX).
"This will come as a great relief to farmers and the beef
and lamb supply chain, which can now turn its attention to the
task of resuming normal trading conditions," said EBLEX
Chairman John Cross.
"From day one of this crisis, EBLEX has focused its efforts
on the need to ensure both our domestic and export markets are
given the necessary support to ensure a rapid return to 'business
as usual' - although this will inevitably take some time.
"Yesterday EBLEX launched a major promotional campaign
encouraging consumers to show their support for farmers by buying
Quality Standard Mark beef and lamb.
"Promotional kits have been sent to butchers, farm shops
and caterers in the Quality Standard Mark scheme as part of that
campaign. The EBLEX team will also be talking at length with
those in the red meat supply chain who are committed to quality
beef and lamb to ensure there is a balance between supply and
demand over the coming weeks."
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