AN innovative new computer programme which aims to help beef farmers
improve their cattle selection skills was launched this week by
the English Beef and Lamb Executive (EBLEX).
The programme, launched at the Royal Show, is believed to be the
first of its kind in the world.
Using ‘dissolving’ techniques, it allows producers
to see a computer-generated beef animal change conformation and
fat class from every angle. The programme also takes producers
through different carcase cuts, yield data and a number of other
topics related to cattle selection.
Entitled “Virtual Selection Tour – Beef”, it
will be used by the EBLEX Beef Better Returns Programme (BRP) team
at meetings and presentations as an aid to explaining the needs
and preferences of specific end markets.
Launching the programme Netta de la Cour, EBLEX Beef BRP Project
Manager said: “For various reasons, it’s not always
possible to have live cattle at every Beef BRP event and this program
means the team can take our cattle selection message to more farmer
meetings, conferences and other indoor events.”
The programme has been tested at a number of Beef BRP events in
the past two months, and feedback has been very positive.
Steve Powdrill, EBLEX North East Regional Manager, said: “While
it can never replace using live cattle, this computer program has
proven a great talking point among the farmers who have seen it.
"Many have said that being able instantly to see differences
between fat class and conformation has really helped them improve
their understanding of selection.”
Top Tips for Devon Farmers on Fertility and Grazing Management
ASDA Steps Up its Support for British Beef
animal diversity under threat