Fiat S.p.A. and Juventus Football Club S.p.A. announced on March
28, 2007 that they signed a Memorandum of Understanding under which
the Fiat Group will become “Official Sponsor” of Juventus
for all competitions starting from July 1, 2007 to June 30, 2010.
Juventus Football Club S.p.A. is one of the most prominent professional
football clubs in the international area, boasting approximately
43 million supporters in Europe among which 13,2 million supporters
in Italy. The team’s sporting achievements through the years
have greatly contributed to the Company’s reputation and
prestige and Juventus' name is now synonym of success, professionalism
On the basis of the agreement, the logo of New Holland, the Fiat
Group company active in the field of agricultural and construction
equipment, will be displayed on the players’ shirts at all
the matches during the 2007/2008 football season.
New Holland sponsorship will last for 1 year.
Under the terms of the MoU, the Fiat Group will have the right
to exploit the image of Juventus, including the right to use its
brands’ trademarks on all technical clothing of all the teams
of the sports club.
The final agreement shall be signed by April 23, 2007 and will
have a three-year duration.
The New Holland Fiat Group logo for Juventus
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