The managing director of Waitrose, Steven Esom, will be one of the
main speakers at the National Beef Association’s Beef Expo
2007 conference at Skipton on Wednesday, May 16.
Beef Expo He will join Jonathan Birnie, group agricultural resource
manager with Northern Ireland meat processor, Dunbia, and leading
Derbyshire beef farmer, Simon Frost, at the conference which takes
place on the day prior to Beef Expo at Skipton Market on Thursday,
The conference is being sponsored by leading meat processors,
Dovecote Park Ltd of Stapleton, West Yorkshire, dedicated suppliers
of quality beef to Waitrose.
Speaker at the pre-event dinner in Skipton’s Rendezvous
Hotel following the conference will be retired Kendal lawyer, Michael
Earlier in the day, delegates will have the opportunity of visiting
three Yorkshire beef farms before returning to Skipton for the
conference commencing at 4.00 p.m.
Tickets for the conference and dinner are now available from the
organiser, Euan Emslie, at a cost of £34, or £5.88,
for the conference only (both prices inclusive of VAT).
“I would strongly advise those wishing to attend the conference
and dinner to apply for tickets right away as space is limited
and we have sold out in previous years,” said Mr Emslie.
The pre-event conference is always one of the most popular aspects
of Beef Expo and regularly attracts more than 400 delegates. The
organising committee is delighted to have attracted such high-calibre
speakers for this year’s conference which will follow the
Beef Expo 2007 theme of “Action for Profit.”
Mr Esom was appointed director of buying at Waitrose in 1996 and
has been managing director since March, 2002. Most of his career
has been in the supermarket sector and he was previously with Sainsbury’s
where his roles included personal assistant to the chairman and
latterly senior buying manager. He also spent sometime with subsidiary
company, Shaws, in the USA.
Mr Birnie is also a former senior executive of Sainsbury’s,
where he was agricultural manager before returning to Dunbia (formerly
Dungannon Meats) in 2004.
Mr Frost has expanded his farming enterprise three-fold over the
past nine years at Hopping Farm, Mawstone Lane, Youlgrave, Bakewell,
in the Derbyshire Peak District. His farming enterprise now extends
to 420 acres, all grass, with a suckler herd of 120 Limousin x
Holstein cows crossed with Charolais bulls with the progeny either
sold as weaned calves or finished at 11-12 months, and a flock
of 285 North Country Mule ewes crossed with Suffolk rams and the
progeny finished on the farm.
He uses only top EBV bulls and high index rams and firmly believes
that the “golden triangle” of genetics, management
and nutrition is the key to survival in the non-subsidised world
of beef production. He places greatest emphasis on carcase gain,
based on muscle depth and high killing out percentage, rather than
liveweight gain alone.
The conference will be chaired by Anthony Dean, chairman of CCM
Group, operators of Skipton Market, and will conclude with a “Question
Time” open debate and questions to the three speakers.
Beef Expo is the major technical event for the UK beef industry
and each year attracts thousands of beef producers, meat industry
executives and trade representatives from all over the country
The aim is to highlight technical developments in the industry
and enable beef producers to access the latest information and
advice on production techniques and market opportunities.
Skipton Venue For Beef Expo 2007
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