South Yorkshire to host open day event.
The growing appetite of British shoppers for venison has turned
deer farming into a profitable opportunity for livestock farmers,
says the Country Land & Business Association (CLA).
The CLA is organising an open day in Yorkshire at Round Green
Farm, Worsborough, near Barnsley, on June 13 in conjunction with
Venico, the UK's foremost venison sales and marketing group,
run by six farmers. They include host South Yorkshire farmer
Richard Elmhirst, who says that healthier eating trends have
helped boost demand to unprecedented levels that have to be met
by imports. "We are looking for more British farmers to
seize this opportunity," he says." Some farmers mistakenly
believe that deer management is difficult compared to traditional
livestock enterprises, but in fact deer are easy to manage when
The event covers production, marketing, processing and retailing.
A farm tour will include a representative of Defra showing how
deer farming can fit in with both entry level and higher level
stewardship schemes. Also involved will be one of the UK's leading
supermarkets and the British Deer Farmers Association.
"Farming deer is likely to interest those farmers who have
either opted out of dairying - where they already have the buildings
plus the livestock experience - or those who have grassland available
and may prefer something less labour-intensive than cattle or
sheep," said Venico's Tim Bastable.
"Deer farming is now a multi-million pound sector in the
UK and we predict that it will continue to grow. More shoppers
are realising that venison is a red meat with even lower fat
levels than chicken breast and is an excellent source of iron."
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