| 2017-05-17 |    |
New Holland Announces Dealer Awards
New Holland has announced the winners of the Dealer of the Year Awards 2016.
· Winners for 2016
- Large Volume Tractor and Harvester Dealer of the Year – Russells Group
- Medium Tractor and Harvester Dealer of the Year – Burdens Group Ltd
- Tractor Dealer of the Year – Brian Keys Tractors Ltd
- Irish Dealer – Cowan Tractors
· Runners up for 2016
- Large Volume Tractor and Harvester Dealer of the Year – Lloyd Ltd
- Medium Tractor and Harvester Dealer of the Year – G & J Peck
- Tractor Dealer of the Year – Bryson Tractors Ltd
- Irish Dealer – O’Briens Tractors
New Holland has presented four dealers from its UK and Irish network with prestigious awards. The annual New Holland Dealer of the Year Award highlights excellence in sales performance and service quality to customers.
The 2016 award winners represent the best of New Holland’s 62-strong dealership network that covers 131 locations throughout the UK and Ireland. Dealers are considered based on their tractor, round baler and in some cases combine sales performance. All four of the winning dealerships have achieved 100% of their objectives for the year.
New Holland UK and Ireland Business Director, Andrew Watson said:
“While the New Holland Dealer of the year Awards celebrate the
achievement of individual dealerships, they also serve to highlight
the strength of our extensive network. We are confident that regardless
of location or size our dealers provide the best service to farmers,
contractors and amenity customers. New Holland is proud to award
the success of our partners and will continue to provide them with
the tools needed for our combined businesses to thrive.
“Every year it becomes harder to select the winner of these awards. Our dealers continue to raise the bar and that is why our runner up position is still a closely fought and highly coveted award.”
Paul Russell, CEO Of Russells Group, said:
“We are delighted
to have received the New Holland Large Volume Tractor and Harvester
Dealer of the Year 2016 Award. In our first year in this category
it’s testament to the hard work and dedication delivered by all
of our staff in all departments. The Award is also significant
as it recognises the positive impact of the Hallmark Tractors purchase
and subsequent integration into our business. The New Holland brand
provides us with the ideal platform to grow our business and the
product offering is outstanding. Having won the award we are already
doing everything within our powers to make sure we are in the running
for 2017.”
John Southern, Managing Director of The Burdens Group Ltd, was
very proud and honoured after winning the award for Medium Tractor
and Harvester Dealer of the Year, saying:
“Following a change in
main franchise five years ago, it is a testament to the hard work
and dedication of all our team members in promoting both our business
and the New Holland brand. I would therefore like to thank all
members of staff and our loyal customers for their input in helping
to achieve this award.”
Brian Keys Tractors Ltd was awarded Tractor Dealer of the Year.
Owner Brian Keys said he was:
“Very shocked but pleased as punch”
to receive the award. “It’s the team in the background who have done
all the hard work. They are all really good guys and the service
team especially, excels. Our customers already receive great support
from the team but now there will be an extra level of confidence
knowing we have had to reach a certain standard to win this award.”
Bertie Cowan of Cowan Tractors, winner of Irish Dealer of the Year,
said:
“The award was really unexpected and it was great to hear that
as a team we had done so well. We weren’t thinking about the awards
we were just trying to do our best. Our clients have had a good year
in the field and we are glad to have been a part of that.”
New Holland Agriculture's reputation is built on the success of our customers, cash crop producers, livestock farmers, contractors, vineyards, or groundscare professionals. They can count on the widest offering of innovative products and services: a full line of equipment, from tractors to harvesting, material handling equipment, complemented by tailored financial services from a specialist in agriculture. A highly professional global dealer network and New Holland’s commitment to excellence guarantees the ultimate customer experience for every customer.
