2015-06-05   facebook twitter rss

It’s a Hat-trick of Successes for Trewithen Dairy

Great news has been flowing into Trewithen Dairy this year as it has been shortlisted for three major awards.

The Lostwithiel-based dairy, which produces a range of delicious milk, butter, yoghurts and Cornish clotted cream, has been announced as one of the finalists for the prestigious Grocer Gold Awards 2015, within the SME Brand of the year category, and was also shortlisted in the esteemed 2015 Food and Beverage (FAB) Design Effectiveness Awards. The company was also awarded with a special accolade on behalf of the Royal Cornwall Agricultural Association at the Royal Cornwall Show 2015, for its committed contribution to the Cornish dairy industry and the Royal Cornwall Agricultural Society.

Clarke Family Trewithen Dairy

Clarke Family Trewithen Dairy

Trewithen is Cornwall’s third largest direct milk buyer and the largest bottler of milk in the county. The pioneering family business celebrated its 20th birthday last year and now employs over 130 staff at its dairy on Greymare Farm. Following considerable growth and a revolutionary rebrand in 2013, implemented by leading Cornish design and communications agencies, Absolute and Excess Energy, the company’s creativity and community spirit continues to be recognised.

The esteemed 2015 Duke of Cornwall award celebrates the farm business that is judged to have most successfully diversified their enterprise within the county of Cornwall and the Isles of Scilly.

The award, originally presented from 2006 to 2012 for the encouragement of the teaching of traditional trades or skills, for 2013 onwards changed its emphasis to farm business diversification for enterprises run by farmers from buildings or land on their farm. Although Trewithen did not win the Duke of Cornwall Farm Business Diversification Award, which was duly awarded to Nancarrow Farm, it received its special commendation at the Royal Cornwall Show.

The Grocer Gold Awards celebrate the very best in the food and drinks industry and the awards themselves are a momentous event in the business calendar. Trewithen Dairy will be attending the prestigious Grocer Gold award ceremony at the Guildhall in London on 9th June alongside a plethora of other shortlisted SME brands such as Nakd, Charlie Bigham’s, PROPERCORN, Lily’s Kitchen and HECK.

The FAB Awards is a major international awards programme focused entirely on work done for Food and Beverage brands. The FABs recognise the critical contribution that outstanding creative work makes to building brands and it identifies and rewards leading design practitioners from over 60 countries.

Trewithen’s brand design agency, Absolute, attended the ceremony on Thursday 28th May at London’s Hurlingham Club. It was the only Cornish company to be shortlisted in the design effectiveness category alongside others such as Young’s Seafood, Robert Oatley Vineyards and Vivid Drinks and successfully secured a silver award.

Trewithen Dairy’s Commercial Director Francis Clarke said: “We are absolutely thrilled to have achieved these significant award shortlistings this year. We have invested majorly in our brand and it’s fantastic to have that hard work rewarded as a reflection of everything that our whole team puts in every day. Here at Trewithen Dairy, we are all really excited about attending the award ceremonies and it’s an honour to be up against such international and well established brands.”

Helen Stephens, Creative Director of Truro’s design agency, Absolute, who created the Trewithen Dairy brand said, “It is fantastic that Trewithen is shortlisted for such incredible awards and we are proud that we helped the company evolve its brand to its current promising position.”

Helen continued: “We’ve continually created new product designs with fresh and vibrant colours, a defined and fitting personality, shelf standout and the opportunity to tell lots of stories – both on pack and via the company’s innovative and responsive digital ‘fields’ and the company’s ongoing growth is the ultimate illustrator of the success of this work. We were chuffed to receive our silver award at the FAB awards last week for our work for Trewithen against huge international brands of excellent standards. I am also absolutely thrilled to have been asked to be a judge next year and represent Cornwall in doing so!”

Trewithen Dairy

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