2015-03-13   facebooktwitterrss

Kongskilde is Here to Stay

Kongskilde Industries A/S, one of the leading manufacturers of agricultural solutions, has launched an ambitious One Brand Strategy.

The strategy is part of a large-scale process, in which factories, sales companies and administrative functions are stream-lined in order to form an even more competitive company.

CEO of Kongskilde Industries Ole Gade

CEO of Kongskilde Industries Ole Gade

In the future, all agricultural machines and solutions from Kongskilde Industries will carry the Kongskilde name and red brand identity. Previous brand names like JF, Becker, Nordsten, and Howard will be marketed under one umbrella – Kongskilde.

“The One Brand Strategy is our answer to future challenges. Kongskilde and its dealer network are here to stay,” says Lars Sørensen, DLG Deputy Group CEO, Group CFO and Chairman of the Board in Kongskilde. “It shows our commitment to continue Kongskilde as a separate brand, and it puts an end to recent speculations in the press.”

For the future
“The new strategy is the beginning of an exciting journey for all of us. It expresses our move towards a more visible brand creating solutions and products that improve the bottom line for our customers – the farmers and distributors,” says CEO of Kongskilde Industries, Ole Gade.

“The outcome of the ongoing process will be a stronger and profitable Kongskilde. At a later stage, we will consider finding a new owner or partner to fully utilise the potential of Kongskilde without jeopardising the brand or the well-established network” adds Lars Sørensen.

Stronger and dedicated
The One Brand Strategy underlines Kongskilde’s long-term dedication to build an independent and strong brand. In the future customers will benefit from a number of initiatives:

  • Significant investments in new factories to achieve higher flexibility and competitive products

  • Introduction of 10 new products in 2014 and 6 in 2015

  • More than 200 upgrades and improvements of our products

  • Centralized distribution centre for spare and wear parts, improving the delivery service for our dealers

  • Strategic investments in innovative solutions for a stronger Kongskilde brand

Efforts in Kongskilde have already created clear results, and Kongskilde has gained market share in Europe for 2014, according to VDMA. More than ever, Kongskilde is aiming to be the most attractive full-line provider of innovative solutions for the modern farming industry.


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