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Cogent’s Signature Beef Team Keeps on Growing

Richard Pettit and Becky Hurd have joined the UK’s largest beef stud, Cogent Breeding Ltd, to boost the company’s Signature Beef team in Scotland and the south of England respectively.

Richard, who will work as a Signature Beef Breeding Adviser throughout Scotland, currently has 40 beef suckler cows of his own, including a pedigree Simmental herd. He will be a familiar face in Scotland where he has been secretary of the Scottish Simmental Club for a number of years.

Richard Pettit

Richard Pettit

Becky has her own Devon and Hereford cattle and is a former pedigree beef sales co-ordinator for Greenslade Taylor Hunt. As a Signature Beef Breeding Advisor she will be responsible for developing Cogent’s contacts and business in the south of England. She is well-known in farming circles within the area due to her significant involvement in the growth of pedigree sales at Sedgemoor Market.

Becky Hurd

Becky Hurd

Gareth Scott, Cogent’s Beef Sales Manager, said: “I am pleased to welcome Richard and Becky into the Signature Beef team. Their knowledge and enthusiasm together with their technical expertise will be a valuable asset for both Cogent and its customers. I wish them a warm welcome and every success in their new roles.”

Richard Pettit said: “I am delighted to be joining Cogent and look forward to being part of a vibrant team offering a first-class portfolio of bulls. I hope that my knowledge and passion for beef genetics will help to advance such an ambitious and forward-thinking company.”

Becky Hurd said: “I am very much looking forward to this exciting new prospect, working with Cogent to promote the best of beef genetics in the south of England. I am particularly keen to highlight and promote the ever-changing and exciting range of bulls available within Cogent’s Signature Beef selection.”

Cogent’s Signature Beef range includes choices of high ranking bulls from a total of 17 beef breeds, with many available as sexed semen as well as conventional.


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