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2014 NBA Beef Expo Hailed a Record-Breaker

With the Theme of “British Beef Feeding our Nation”, the 2014 NBA Beef Expo has been hailed a Record-Breaking Year.

Held at Hexham Mart, 2014’s Beef Expo was a tremendous showcase for pedigree and commercial livestock, breed associations, demonstrations, commercial trade stands, cutting edge technology and the younger generation. Over 6500 people and in the region of 350 head of the very best of British Beef Cattle were in attendance.

Crowds at NBA Beef Expo

Crowds at NBA Beef Expo

There were over 160 trade stands, and 22 breed societies representing the industry at all levels. However the highlight of the day and the perfect conclusion to this major event was the announcement of the overall Supreme Champion of The National Spring Spectacular Show. Winner was Neil Slack’s Watabootie, a Limousin cross heifer, Reserve Supreme Champions was awarded to Tecwyn Jone’s British Blue Cross Steer, Will.I.Am.

L- R Roy Firth Crystalyx Sponsor, Philip Parrott Judge and owner Neil Slack with Supreme Champion Watabootie

L- R Roy Firth Crystalyx Sponsor, Philip Parrott Judge and owner Neil Slack with Supreme Champion Watabootie

From Newby Farm, Penrith, Watabootie is no stranger to this area of Northumberland, as she was last year’s Champion of Champions at the Northumberland County Show.

On receiving his trophy from Roy Firth, Crystalyx’s Regional Manager for Scotland and East of England, Neil said: “It is absolutely tremendous to win this award both at this the British Beef’s industry’s key annual event and at the same time being on my very own doorstep.”

Judge of Native and Continental Classes and Supreme Champion was Philip Parrott, commenting afterwards on the strength of the entries he said: “The way that cattle breeding has evolved over the last 10 years is amazing, and there has been a tremendous show of cattle here in Hexham today with not one bad beast.”

“The Supreme was a very well balanced heifer, well fleshed throughout its body with tremendous length. The reserve was exceptionally well balanced and it certainly was a challenge to pick a winner.”

Kevin Ludgate, from Bedfordshire judged the Baby Beef and Championships and Young Handlers. The Baby Beef Classes attracted entries from across the UK with the overall Baby Beef Champion being awarded to County Down’s Dermot Small’s Baby Heifer, Khaleesi, and Reserve Baby Beef Champion was J W Wilkinson’s Baby Steer, iTunes.

Commenting afterwards Kevin said:
“The calibre of the stock in the competition was very high. With excellent presence in the ring, the style and potential of this Baby Beef heifer is fantastic.”

As always the next generation were well represented, and encouraged to participate in competitions. The Young Handler Classes 12-16 years old went to Will Glover, and the winner of the Young Handler Classes 17-21 years old was awarded to Nicola Chappelhow.

Young Show Stars Champions the British Charolais Cattle Society's Charolais Youth Team

Young Show Stars Champions the British Charolais Cattle Society's Charolais Youth Team

The Young Show Stars Challenge was another much anticipated competition with competitors aged 14 to 23 competing from the length and breadth of the country in addition to a team from Canada. In total eight teams battled it out over a 24 hour period. Each team completed a number of tasks including, animal preparation, handling and parading cattle, presenting and stockjudging. The Overall winning team was presented with the Duke of Northumberland Trophy and a trip to the Royal Canadian Agricultural Winter Fair to compete in the National Junior 4H Beef Cattle Competition in early November 2014 were the British Charolais Cattle Society’s Charolais Youth Team, runner up was the British Blondes and third prize went to Limousin Scotland.

The four seminars, “Guarantee your income whatever the weather”, “Know the health status of your herd”, “Calving made easy with advance text alert technology” (Medria) and “Making the most of your cattle” were specifically designed to help farmers boost production and achieve better returns, and attracted strong audiences on the day.

Throughout the day there were a range of demonstrations on both the indoor and outdoor stands. Around half or more of the beef from the herd originates from dairy cattle, so the Beef from the Dairy Herd exhibition and demonstration, supported by EBLEX and XL Vets was very well received. Amongst the outdoor demonstrations was a showcase by Zetor Tractors.

Education is always at the heart of Beef Expo events, and through an innovative and tailored programme, more than 100 school children from schools in the Tynedale area were given the opportunity to see first-hand where their meat comes from, and the importance of the Beef Industry to their local economy.

British Beef is renowned throughout the world so it was not surprising that this event a number of international inward missions had been organised. Joining a delegation from Northern Ireland were missions from Ireland, Norway, Canada and Poland.

An event such as this is only possible with support from many individuals and organisations. This year’s valued mainline sponsors included Caltech, Dunbia, Eblex, Hexham & Northern Marts, Lightsource Renewable Energy, MSD Animal Health and Farmers Guardian as media partner. Reiterating the importance of this support Robert Addison, Chairman of this year’s event and Director of Hexham and Northern Mart, said:

“On behalf of everyone here at Hexham Mart, I would like to thank those who have been integral in making 2014 Beef Expo such a huge success. This includes the mainline sponsors and companies who supported and sponsored individual competitions, the organising committee, local volunteers, students from local colleges and schools, the exhibitors and of course all of the visitors who attended. Not only has the 2014 Beef Expo further raised the profile of the industry, it has also raised the profile of Northumberland as a county.

Without a doubt the most light humoured and tasty element to the day was very definitely the Ready, Steady, Cook competition. Not only were spectators highly entertained by the competitors, some of the region’s top auctioneers, they were also hugely entertained by compere Frankie Walton of Flotterton Farm. Supporting the four competitors and overall judge was De Vere Slaley Hall’s Head Chef Michael Eames, who announced the overall winner of the competition as Ryan Roddan from Longtown Mart, there was only one point between him and fellow finalist Hexham Mart’s very own auctioneer and representative Trevor Simpson.

During the day Lord de Mauley, Parliamentary Under-Secretary for Natural Environment and Science, Defra, made an Official Visit, he met with the Board of the National Beef Association and key stakeholders in the industry.

Exhibitors included breed societies, the latest in on-farm machinery and technology, livestock genetics and feed and supplement providers. Winner of the overall “Best Outdoor Trade Stand” was won by David Henderson Tractors Ltd, winner of the “Best Indoor Trade Stand” was won by Hexham and Northern Marts and the “Best Breed Society Stand” was won by South Devon and the “Best Small Breed Society” was won by The Galloway Cattle Society.

This was not just a huge event for the National Beef Association, Northumberland as a county, but also for the hosts Hexham and Northern Marts. Robert gives us his final word:
“The event started on the Wednesday with over 250 attending the farm tours along Hadrian’s Wall. The sun shone and farmers from across the length and breadth of the country really were given a detailed insight into the farming practices of two of the leading livestock farms in this area. “

“Despite the horrendous weather first thing this morning, today, here at the Expo itself, we have had an exceptionally successful event. We have had a very large crowd, and leading representatives from all sectors of the Beef Industry. I would like to congratulate York Auction Centre in securing the 2015 Beef Expo and wish them every success. ”


PLACE Number Exhibitor Name
Class 1 - Native Heifer
1st 1 G R Fountaine Cross Trees Sheila
3rd 2 S A Hollier Long Ash Zunite
4th 4 S Temple Bowland Charisma
2nd 5 Mr & Mrs G H Woollatt Gupworth Mistress
Class 2 - Native Steer
2nd 6 M & C Keel Shortie
1st 7 P Robson Flash
Class 3 - Charolais x Steer
1st 9 A Scarborough Charlie Boy
Class 5A - BB x Steer
5th 13 R A Elias Black Hero
2nd 14 R A Elias Rambo
4th 16 K D Harryman Top Gun
1st 17 T Jones Will.I.Am
19 J L Marks Okie Doky
3rd 56 D Miller Black Jack
Class 5B - BB x steer
10 G & J E Bell Fergie
4th 11 G & J E Bell Flash
1st 12 G Brooke Too Hot to Handle
3rd 15 G R Fountaine Blue Diamond
2nd 18 T A & L C Lyon & Son Arnie
5th 21 J E L & C S Morgan I am the Man
Class 6A- Limousin Steer
5th 23 G Brooke Fiona's Boy
26 K D Harryman Real Deal
4th 27 Hyslop & Richardson Wacko Jacko
2nd 30 M & C Keel Coco
1st 34 G Rowlands Gwylliad Coch
48 Barker & Johnston King Dick
3rd 60 N Slack Stevie Gee
Class 6B - Limousin Steer
3rd 28 Ivanhoe Livestock Boris
29 M & C Keel Yorkie
2nd 31 J E L & C S Morgan Price is Right
5th 32 J M & S M Priestley Alesso
1st 33 P Robson Will I Am
4th 35 A Scarborough Mr Foxey
57 Mudd & Bentley Plonker
Class 7 steer under £1400
5th 39 A Ewing Black Jack
4th 40 D Hall Sky
41 S & N V Jowett & Family Harry "S"
3rd 42 B & M Kingston Splash of Ginge
43 Low Middleton Livestock Jimmy.com
1st 44 T A & L C Lyon & Son Lunedale
45 J Paterson & Son That's My Boy
2nd 46 J M & S M Rowlands Flash Man
Class 8 - Baby Steer
49 N Chappelhow Max a Million
50 Fawcett Family Billy
4th 51 K D Harryman Impossible
2nd 52 T Jones Eye Catcher
1st 55 T A & L C Lyon & Son Fire Fly
58 D Plested Jack Flash
3rd 59 P Robson Dynamo
61 J W Wilkinson itunes
Class 9 - Baby Heifer
63 N Beardsley Special Edition
2nd 64 T C Edwards & Sons Miss Halfpenny
5th 67 Fawcett Family Bonney
69 K D Harryman I am what I am
71 S A Hollier Long Ash Antara
75 Kilnstown Farms Lola
3rd 76 B & M Kingston Annie Power
4th 80 G H & A H Roberts Miss chievous
83 N Slack Philomena
1st 84 D Small Khaleesi
Class 10 - Any other continental heifer
3rd 72 Ivanhoe Livestock Yorkshire Rose
2nd 86 Miss C Dent Cheryl
1st 87 J M & S M Rowlands Star Dust
Class 11 - Charolais sired Heifer
4th 88 J H Craggs Starmix
5th 89 R A Elias Iceberg
3rd 90 A Ewing Elgin Heiress
91 K D Harryman Cover Girl
2nd 92 Hyslop & Richardson Golden Promise
93 J R G Johnson Summer
1st 94 J M & S M Priestley Icona Pop
Class 12A - British Blue sired Heifer
3rd 96 A Bentham Florence
2nd 97 T C Edwards & Sons Miss Style
99 M & C Keel Holly
1st 101 J E L & C S Morgan Bobby's Girl
5th 102 Mudd & Bentley Midget Gem
4th 106 Turnbull Family Blue Bu
Class 12 B - British Blue sired heifer
5th 100 J L Marks Connie
3rd 103 J M & S M Priestley Sexy Chick
4th 104 Rice Family Disco Daisy
1st 105 Slack & Richardson Cover Girl
2nd 109 A & E Vance Betty Boop
Class 13A - Limousin sired Heifer
5th 62 R Anderson Miss Mulberry
4th 77 Lawson & Wilkinson Cherry Popper
79 J L Marks Jade
3rd 112 G Brooke Too Cool to Fool
118 K D Harryman Twinkle
2nd 121 T Jones Candy Crush
1st 139 D Small Mya
141 A & E Vance Bonnie Betty
Class 13B - Limousin Sired Heifer
1st 73 G & E Jones Fancy That
4th 123 Lawson & Wilkinson I Candy
2nd 125 T A & L C Lyon & Son Sensation
126 T A & L C Lyon & Son Pinto
3rd 130 J M & S M Priestley Daddy's Girl
131 J M & S M Priestley Delilah
5th 132 J M & S M Priestley Brontemoor iTunes
133 Rice Family Smart Act
Class 13C - Limousin Sired Heifer
1st 111 N Beardsley Special One
4th 113 Messrs Dent Rochelle
5th 114 Messrs Dent Tutti Frutti
2nd 117 Fountaine & Bodily Midnight Lady
124 T A & L C Lyon & Son Ira
128 J E L & C S Morgan Stenna
129 Mudd & Bentley Ginger Bit
3rd 135 A Scarborough Lilly
Class 13D - Limousin sired Heifer
4th 116 G R Fountaine Pink Gin
2nd 120 Hyslop & Richardson Halley
3rd 122 B & M Kingston Poppy
127 J B Marwood & Son Coedy Lady
5th 134 P Robson Candy Girl
1st 138 N Slack Watabootie
Class 14 - Heifer under £1400
142 Barker & Johnston Boom Boom Pow
5th 143 N Chappelhow Miss Black Magic
144 J H Craggs Tutti Frutti
4th 145 T C Edwards & Sons Miss Steal
1st 146 J & J Fenwick Black B
147 S & N V Jowett & Family Chunky Monkey
2nd 148 G H & A H Roberts No Angel
3rd 149 C & A Thompson
Class 15 Young Handler 12 to 16 Years
5th 151 Christopher Ewing Black Jack
1st 152 Will Glover Long Ash Zazzler
2nd 153 Llyr Jones Eye Catcher
4th 154 Fiona Jowett Harry "S"
3rd 157 Beth Wilkinson Icandy
5th 158 Amy Wilson Miss Black Magic
Class 16 Young Handler 17 to 21 years
3rd 160 Nicola Chappelhow MaxaMillion
2nd 163 Cai Edwards Miss Peugeot
1st 165 Ashleigh Fenwick Boris
Native Champion G R Fountaine Cross Trees Sheila
Native Reserve Champion P Robson Flash
Continental Champion Steer & Reserve Supreme Champion T Jones Will.I.Am
Continental Reserve Champion Steer G Brooke Too Hot to Handle
Continental Heifer Champion & Supreme Champion N Slack Watabootiee
Continental Reserve Champion J M & S M Priestley Icona Pop
Baby Beef Champion D Small Khaleesi
Reserve Baby Beef Champion T A & L C Lyon & Son Fire Fly

Beef Expo

Related Links
link Thousands of Young Farmers Attend Annual Convention 2014
link Royal Visits Announced for the 2014 Great Yorkshire Show
link Young Farmers Plan the Future at Annual Convention 2014
link Putting Dairy-Produced Beef Under the Spotlight

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