2013-11-29   facebook twitter rss

Mitas Tyres Fit the World’s Biggest Ice Cream Van

Probably the most unusual sight at the LAMMA show this year will be a giant ‘vRS’ ice cream van. The Mitas-tyred, 5.5 tonne, 21'-long vehicle was created by ŠKODA for the Octavia vRS TV commercial.

Mitas will be handing out ice creams from it on their stand number B57 at the show.

ŠKODA UK set Farmers Tyre in Leamington Spa the challenge of making the wheels for the outsize machine. “The height and width matched a Mitas tyre that we hold in stock”, said Jon Moreton, Managing Director. “We have been selling Mitas for 15 years, and they have a very wide range of dependable and affordable tyres. It’s always great to do something weird and wonderful outside our bread and butter work.”

Quicke Loader

The giant vRS ice cream van was specially built to promote the launch of the new Octavia vRS – the fastest Octavia ever. In the TV advertisement it features alongside other souped-up versions of everyday gadgets, including a giant toy trike, a lawnmower with dragster-style exhausts, and the vRS Man-Pram.

Jon Ward, UK Managing Director of Mitas Tyres said: “It’s great to see our tyres on this amazing vehicle. The success of our range has a lot to do with the excellent relationships we have with companies like Farmers Tyre - they appreciate our focus as specialists in off road tyres.” Mitas offers over 1,000 sizes, and holds over £1million-worth of stock in the UK.

Heidi Cartledge, Head of Marketing at ŠKODA UK comments: “The Octavia vRS is not your average family car, and so we created an ice cream van that is also far from average! The giant ice cream van has been touring the UK, offering members of the public a fun sense of what you could experience if you vRS’d your life.”

The giant vRS ice cream van has been travelling the UK in a promotional tour handing out free ice cream. Mitas will be doing the same at LAMMA – whatever the weather - and the Octavia vRS will be there too.


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