A Shropshire butcher had the cutting edge to help earn him a major industry award at a national event.
John Brereton, of Ludlow Food Centre
John Brereton, of Ludlow Food Centre, won this year’s EBLEX farm shop lamb butchery competition during the Sheep 2012 event at Malvern’s Three Counties Showground.
Second place went to Joe Webster, of Taylors Farm Shop, Lathom, Lancashire, and Matthew Gothard, of Greenfield Lamb, Atherstone, Warwickshire, came third. Each spent an hour preparing and displaying produce to impress both the judges and visitors who attended the event
Michael Richardson, EBLEX direct selling programme manager, said: “The standard of the competition was again exceptional. It was a very strong field of competitors and incredibly difficult to pick a winner.
“However, John demonstrated high quality butchery skills, producing a wide range of cuts to capitalise on consumer appeal and making him a worthy winner of this year’s competition.”
EBLEX’s direct selling programme provides information, advice and practical meetings for businesses involved in direct meat sales. It covers farm shops, farmers markets and box schemes and focuses on meat quality and profitability.
Further details on direct selling events and farm shop promotional kits are available by calling 01480 482981 or emailing email@example.com. You can also visit the direct selling section at www.eblex.org.uk.
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