Effective marketing has come under the spotlight in a new EBLEX publication aimed at helping pedigree sheep breeders reap greater rewards from their livestock.
Marketing Breeding Sheep for Better Returns has been published to help producers maximise their returns through more effective marketing and communications.
The publication helps identify clear business objectives, potential barriers to achieving them, the importance of making Estimated Breeding Values (EBVs) more accessible to customers, developing a marketing plan, including online marketing, and tips for designing a website.
Samuel Boon, EBLEX breeding specialist, said: “Our aim is to encourage breeders to think more about how to market their product and develop better relationships with their customers through more effective communication.
“We have a new wave of communications at our disposal with smart phones, email and the internet to enhance marketing. It would be a pity for producers not to maximise returns by poor or non-existent marketing, especially given the new levels of interest in EBVs.”
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