Following five successful years as Director of Marketing at Case IH’s European headquarters in St Valentin, Austria, Sylvain Blaise is moving to the company’s worldwide headquarters in Racine, USA, to take up the position of Senior Director of Global Marketing.
For the past six years, Mr Blaise has led the European Case IH and Steyr marketing team, overseeing significant development and continuous growth over that period.
In his new role, he will be defining the global tractor marketing strategy, driving all current and future product developments for the brand’s tractors, and striving to keep Case IH in the leading position it enjoys in terms of efficiency, performance, economy and ease of use.
“My top priority is further strengthening the position of Case IH as the world leader in delivering our customers added value equipment and solutions,” says Mr Blaise. “To this end, I want to take current and future product developments forward, focus on supporting customers around the world who are facing today's and future challenges, which means growing productivity, containing total cost of ownership while addressing environmental challenges in reducing emissions and carbon footprint and developing viable solutions for alternative and renewable energies."
Mr Blaise can look back at a lifetime’s involvement with agriculture, having been raised on a dairy/mixed farm in Bourgogne, France. Similarly, he can call on 15 years’ professional experience in the field of agricultural technology.
His marketing and corporate management expertise includes a number of masters’ diplomas in agriculture as well as extensive practical experience. Over the past ten years, Mr Blaise has successfully held a number of different positions at Case IH and its European sister brand, Steyr, most recently as Director of the Marketing for the European operations at the Case IH/Steyr headquarters in St. Valentin. He was responsible for directing marketing activities in 27 European countries, with much of the growth and development of the two brands attributable to the success of his marketing strategy; an aggressive new product introduction, a strong focus on customer support, a strong investment strategy to develop and strengthen the distribution network to deliver customers industry-leading level of services.
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