After 13 years in Canada, Steve Jones has joined Nordic Semen UK as Sales Development Consultant.
Steve brings a wealth of knowledge of livestock operations around the world which will put to good use in developing the already expanding market for Viking semen even further.
In addition to the Viking Holstein and Danish Red dairy semen, Steve is excited at the opportunity to develop a market opportunity through a Viking Beef Sire portfolio, giving UK farmers access to the well proven Viking Genetics studs in Europe. The main focus of the Viking Beef Sire selection will be on Production Efficiency, particularly feed efficiency, health traits and polling.
While in Canada, Steve scoured the length and breadth of Canada to source the right genetics for the valuable export markets he had identified. Having secured the genetics, Steve then set to and travelled equally as extensively throughout both North and South America to ensure the product and service matched the customers’ needs. During this period, Steve served as President of the Canadian Livestock Genetics Association, leading many trade missions on behalf of the industry.
During this time in Canada Steve worked for several years as General Manager of Shore Holstein Corporation International and, latterly, shared a very successful livestock trading partnership with the Connell family of Wicketthorn Farms, London, Ontario who emigrated from Southern Scotland some thirty years ago.
Prior to his time in Canada, Steve worked as Livestock Manager for Robert Graham, Stirling, Scotland. There he managed the day to day operations of the dairy, beef & sheep enterprises, all under the renowned ‘Grahams’ prefix.
Before their employment in Scotland Steve, and his wife Janet, worked for Welsh vet, Esmor Evans with the Top “Maerdy” herd of registered Charolais cattle. Steve was raised on a dairy farm in North Wales which is now operated by his brother Andrew & wife Jenny under the well-known ‘Rossett Holstein’ prefix.
Commenting on the appointment, Michael Colwell, chairman of Nordic Semen UK, said: “We are delighted Steve is joining us. His experience is vast and UK dairy and beef farmers will all be able to benefit from his world-wide knowledge, enthusiasm and expertise.”
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