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Stackyard News Feb 2011

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Specialist Livestock Farming Service Launched

A specialist livestock consultancy service aimed at enhancing enterprise performance has been launched this week to provide British dairy, beef and sheep farmers with the best possible research-led combination of business and management advice and assistance.


Texel ewe lambs

The service is centred on a team of experienced specialists joining the established Masstock Farm Consultancy (MFC) business. It offers producers across the country tailor-made support in all areas of livestock farming – from forage production and rationing to herd health and productivity, business and environmental and resource management as well as business diversification.

The new team includes 2009 Farmers Weekly Livestock Adviser of the Year, Rob Mintern who has been at the forefront of developing and running Kingshay’s pioneering ‘HowsMyHerd’ dairy service.

His herd productivity expertise is complemented by the soils and forage management skills of ex-North Wyke grassland researcher and extension officer, Tim Martyn who moves across to the consultancy team within Masstock, while still working with the south west regional business.

Also joining the new livestock team at MFC from the outset is Andrew Galloway who has extensive experience managing large dairy units on forage based systems. Andrew is well known to livestock farmers in the South due to existing forage agronomy, his work with Bright Seeds Ltd and his involvement with the Grass Routes discussion group.

“We have established our specialist livestock service in direct response to growing demand for dairy, beef and sheep enterprise improvement support from both our own consultancy clients and Masstock SMART Farming’s forage and maize seed, fertiliser and animal health customers,” explained Adrian Matthews who heads up Masstock Farm Consultancy.

“The skills of our new specialists perfectly complement the business consultancy, management planning, environment and stewardship, farm energy and diversification expertise we already have in the rapidly expanding consultancy team.

“Add to this the unique R&D-led resources we have access to through Masstock SMART Farming’s national agronomy and supply network, not to mention its vast purchasing power, and I’m sure we will rapidly become as valuable to livestock businesses as we already are in the arable sector,” he stresses.

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