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Bedfordshire Landini Dealer Celebrates 10th Anniversary
2011-02-02

Agricultural engineer Danny Barber is celebrating 10 years running his own business – Farm Serve Ltd – by staging an open day at his Cardington premises in Bedfordshire on Wednesday, 2nd March.

 

Bedfordshire agricultural engineer Danny Barber – celebrating 10 years in business with an open day at his Cardington base.

Danny Barber

“We’ll have static displays of machinery from all our major suppliers, as well as active demonstrations of welding techniques and equipment,” he says. “It will be an opportunity for customers to get a real impression of what we do – as well as a chance to say “thanks” to those who’ve supported us.”

Danny Barber worked as a service technician and in sales at local machinery dealers before venturing out on his own in January 2001. At that time, tractor and machinery servicing and repairs were at the heart of the business and that remains so today.

But supplying new and good used equipment has also become more important over the years, especially once he signed up for his first new tractor franchise.

Taking on Landini distribution and service/parts support in 2005 was a major step for the business but one that has proved a good move.

“There were no Landini tractors in this area when we started but we’ve changed that quite a bit over the past five years,” says Danny. “The repeat orders we’ve had from farmers and landowners who now run more than one Landini are a measure of how well they’ve been received.”

The Landini Powermondial is one of a range of tractors supplied to farmers and growers in Bedfordshire, Essex, Cambridgeshire and Hertfordshire by Farm Serve.

Landini Powermondial

The workhorse Powerfarm has been the most popular model and the new Powermondial, with its smarter cab, higher power outputs and tougher axles, transmission and hydraulics, is now making its mark locally.

“The smaller Landini tractors are popular because they’re bomb-proof, very reliable,” Danny maintains. “It’s partly what keeps our customers coming back for more – we supplied 13 tractors in our best year so far.”

Representative models from a Landini range that stretches from 30hp compacts to the 225hp 7-230 arable tractor will be on view at the Farm Serve open day on 2nd March, which runs from 9am to 5pm with refreshments available throughout.

The tractors will be shown alongside equipment from many of Farm Serve’s implement franchises, including the newly-acquired Vicon grassland equipment and Rau sprayers.

Other franchises held include Fella and Twose grassland equipment, Bobcat handlers, Sulky, Kongskilde, Överum and Maschio arable machinery, Ferri flail mowers, Laverda harvesters, Wright Rain irrigation equipment, NC trailers, Stocks wheels, Draper tools, Sparex, Vapormatic and Granit parts.

The Farm Serve team itself is growing to handle the increase in business. In the workshop, technician Philip Saunderson has been joined by a young apprentice. Keeping track of admin are Sara Canavan, who handles sales administration, and Wendy Watkiss, who looks after accounts.

“Come and see us all at the open day,” Danny urges local farmers and growers. “We want to show everyone what we can do.”

link John Deere Increases Tractor Market Share in France
link John Deere Tractors Keep Ploughing Ahead in Germany
link New from Kuhn at LAMMA 2011

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