AN invitation to get down to business at the George and Dragon has
been issued to food professionals by the English Beef and Lamb Executive
At this year's International Food and Drink Event (IFE) at London's
ExCel from March 18 to 21, the EBLEX stand will be disguised as the
George and Dragon pub where professionals from the catering, retail
and wholesale trades are being invited to drop in and talk business.
On hand will be experts able to speak to visitors about forthcoming
promotions and a swathe of ideas designed to help the professionals
improve their businesses through the use of Quality Standard beef
Head of marketing at EBLEX, Andrew Garvey, said: "We are inviting
visitors to the show to drop in at the George and Dragon to hold
their own meetings and to talk to our experts about our products.
"IFE is an important showcase for us and one where our own
gastro pub is bound to draw a great of attention and help us promote
greater use of home produced beef and lamb."
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