Agricultural equipment industry leader Case IH and Ferrari will
make history as they pair up for the first time at two Formula
1 racing events in North America. Ferrari team cars will feature
prominent Case IH decals during the Grand Prix of Canada in Montreal,
June 25; and the U.S. Grand Prix in Indianapolis, July 2.
Mario Ferla, president, Case IH, called it “a great opportunity” for
Case IH to share the global stage with world-renowned Ferrari.
Both are readily identified by their powerful products and with
their signature red color, as well as for setting the standard
of excellence in their respective industries.
“We are elated that Fiat (FIA.MI; NYSE:FIA), Ferrari's majority
owner, has allowed its logo to be replaced on the Prancing Horse's
Formula 1 cars. This sends a strong message about the importance
of Case IH, also a member of Fiat Group," Ferla said. The
Ferrari team is lead by Michael Schumacher, the seven-time world
drivers’ champion, and Felipe Massa. The Ferrari Formula
1 team has won a record 14 Constructors’ Championships, including
six consecutive titles during 1999-2004.
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